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We see them in places they never were five and ten years ago (name a Salomon tech deal before Oracle/Peoplesoft, for example). They've gone from being a lower-half bulge bracket (as Salomon was) to being the only firm on Wall Street that can honestly say they are top three in every major product. Most firms on Wall Street wish they had done what Citi has the last five years. industry, so if I found a bank was #1 in Internet M&A during the past year, I would make sure to include this in my answer to why I want to work in Tech for XYZ bank. One thing that I used to do was examine the league tables and a firm's recent transactions before I interviewed. Talk about a few factors that are important in a employer (higher level of analyst to associate promotion, smaller deal teams, strong Real Estate Group, etc.) and how this particular firm does better than their competitors in these areas. This question is your main opportunity to sell yourself as a good fit for the firm. The interviewer already knows about all of this. you know the company's leaders, culture / guiding principles, and the differences between the universal banking platform and the more traditional model (if you are interviewing with Citi, JPM, BofA), I wouldn't spend too much time on them in your answer.

While it's important to show the interviewer that you've down your homework, i.e. You are already expected to be familliar with these sources and knowing them won't put you ahead of the pack. Honestly, when asked the inevitable why do you want to work at XYZ bank, I wouldn't just memorize and rattle off facts that you read on the company's website, Vault, Wetfeet, WSJ, NYTimes, etc.